Our Coaching Staff

Directors, head coaches, and team leaders developing the next generation of Southwest Soccer Club players.

R

Rachid Elbekraoui

Executive Director / CEO

Founder and Program Director of Southwest Soccer Club Academy since 2006. With an MBA and comprehensive international experience, Rachid has managed competitive clubs and global youth soccer programs for decades.

  • Southwest Soccer Club Team
info@southwestsc.org
M

Mike Martinez

Director of Youngers

Building the foundation for our next generation. Mike's philosophy focuses on hard work, loyalty, and building strong relationships to maximize player development and team chemistry.

  • Southwest Soccer Club Team
info@southwestsc.org
H

Hector Avalos B08

Coach

Southwest Soccer Club (Southwest Soccer Club)

  • Southwest Soccer Club Team
info@southwestsc.org

Our Coaches

The Southwest Soccer Club Coaching Staff

At a glance

  • Program Director: Holds a USSF “A” License, the highest U.S. coaching credential, with years of professional playing and coaching experience.
  • Every coach: USSF-licensed and background-checked — no exceptions.
  • Experience: Coaching Temecula Valley players continuously since 2001.
  • Getting started: Meet a coach at a free evaluation — call (951) 760-9914.

Southwest Soccer Club has been led by professional coaches since 2001, and our staff is the clearest proof of what 25+ years builds. Our Program Director holds a USSF "A" License — the highest coaching credential in the United States — and every coach on staff is USSF-licensed and background-checked.

In our experience, coaching credentials are where many youth clubs fall short. So we made them non-negotiable. We found that licensed, experienced coaches change how players develop — technically, tactically, and as people — which is why credentials, not marketing, define our staff.

Common questions

What credentials do Southwest Soccer Club coaches hold?

Our Program Director holds a USSF “A” License — the top U.S. coaching credential — and all staff are USSF-licensed and background-checked. Coaching quality has been non-negotiable here since 2001.

Will my child train with a licensed coach?

Yes. Every player works with USSF-licensed, background-checked staff — a standard well above volunteer-coached rec leagues.

Learn more: about our club · competitive teams · contact our staff .

Have questions? We're here to help.

The right fit depends on your child's age, level, and goals. Contact us for more information and we'll answer your questions and set up a free evaluation.

Two things matter to every soccer parent: safety and coaching. On safety, the CDC's HEADS UP program explains the concussion signs every family should recognize. On coaching, our director holds the USSF “A” License, the highest coaching qualification in U.S. soccer, earned by fewer than 1% of American coaches.

Reviewed by Rachid Elbekraoui, Founder and Program Director of Southwest Soccer Club. He holds the USSF “A” License, with 15 years of international professional playing and coaching experience and 10+ State Cup championships. Serving the Temecula Valley since 2001. Last updated July 2026. Meet our coaching staff.